How Community Involvement and Mobilization Developed Five Authentic Tourism Products

RDÉE Canada (Réseau de développement économique et d’employabilité), the only national Francophone economic development and employability network, together with the CEDEC (Community Economic Development and Employability Corporation), and the UQAM (University of Quebec at Montreal), through the UQAM’s School of Management (ESG) Transat Chair in Tourism have teamed up to create a working consortium to establish an intelligence service for obtaining and sharing value-added information on tourism related to official language minority communities (OLMCs).

This tripartite partnership stems from an existing collaboration and provides OLMCs with critical economic development support via the tourism industry.


Edition 1 | March-April 2016



What is community-based tourism?

A means of developing rural tourism and local culture. It also lists the anticipated benefits of a community mobilization approach as well as a process for getting communities involved in developing their own tourism product.

Discover five inspiring examples of community involvement and mobilization projects from different countries that helped launch authentic tourism products.

Some initiatives are collective undertakings that highlight the success factors that the communities had to create in order to market their distinctive, local tourism product. Others point to successful collaboration between organizations, sectors, residents and institutions that learn from each other’s challenges and processes in order to build positive cooperation within a community. The elements outlined in our report include the tourism product itself, the services that are involved, funding sources and partnerships.

  • CULTURAT, A far-ranging, citizen-led mobilization project – Abitibi-Témiscamingue, Québec
  • INVERCLYDE TOURIST GROUP, Helping a Port of Call for Cruise Ships Take Off – Scotland
  • MIGRANTOUR, Intercultural Urban Walking Tours – Europe
  • PLANED, Facilitating Community Participation in Local Development Projects – Wales
  • WALYKU, The First Amerindian Tourism Product – Guiana

Learn more!
Other interesting initiatives linked to community involvement and mobilization in creating tourism products are presented in the Tourism Intelligence Network in the OLMCs.

This project is funded by the Government of Canada through ic_fip_f_2c_65